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New Pluralsight Course: Crafting a Brand for Growth and Prosperity

I am a geek. I like writing code, I like new toys, I like fast cars, and I like knowing how they work. I take iPhones apart to fix them and to see how they are put together. I am a geek. However, I am also a freelancer and sole proprietor of my little company that does everything from writing articles, to author Pluralsight courses to provide software development consultancy services. How do I find clients, and how do they find me? In part in comes down to my personal brand; the “Lars Klint factor” some might say.

Personal branding is the practice of people marketing themselves and their careers as brands.

And that is exactly what I do. I market myself in order to open doors and opportunities. Being independent means that I am responsible for both winning the work in the first place, and then delivering it too. Having a strong personal brand means that I don’t have to be constantly fight to persuade people I can do a particular piece of work. It gives me a leg up in a very competitive market.

Way back in January in London I attended the NDC conference, and while there found time to record another play by play with my good mate Troy. We have done a few of these so far, and because we know each other so well, the chemistry and interaction on screen is working great. This particular course is about personal branding and the journey both Troy and myself have been through in the past 5-7 years.

There is so much gold in this course from how you get started to dealing with the quite negative and vicious reactions you invariably will get from some people. I hope you get something out of the course to excel your path as well, and if you have any comments, put them here below or on the course discussion section. Check the course out here.

Enjoy the trailer (click to launch).

Trailer Screencap