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How to Build a Personal Brand

[This article was first posted on gooroo.io]

I have been freelancing as a software developer and architect for almost two years now and I have got a lot of valuable experiences from it. The reason I was able to start being my own boss was a combination of things, but it was in large part due to a personal brand I have built up. I had for a long time been doing several things to build a brand that is me, but is also recognizable and opens doors in the right places. In this article I will describe some of the things that enabled me to do what I love and significantly propel my career in a direction of my choice. All of these topics might not apply to you, but they are part of my journey. Take what you can use and leave the rest.

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Holographic Programming: a HoloLens How-to in a Mixed Reality World

Most people are aware of virtual reality (VR) and to a lesser extent augmented reality (AR). I the last couple of years a new digital reality, mixed reality (MR), has emerged with Microsoft and their HoloLens as the front runner. I have been absolutely blown away by the capabilities and promise of the technology, hence the activity in the form of blog posts, conference talks, workshops and Pluralsight courses. This article explains the various digital realities and was first published by Pluralsight.

In the last couple of years, digital realities have become a more and more stable part of the software landscape. While these technologies aren’t as mainstream as apps for your iPhone or a website for your favorite pizza place, they certainly are pushing their way forward and popping up their digitally distorted face in all kinds of places. Companies like Oculus, Facebook, Google and Microsoft are all heavily involved in developing digital realities for the future of computing. We are talking billions of dollars invested in these projects, which mean as developers and consumers, we should take these products and technologies seriously. They aren’t going anywhere.

However, they aren’t all created equal. In particular, there are three main areas of digital reality.

 Digital Realities

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10 Tips to Winning at Freelancing

This article was first posted on gooroo.io
Inspiration

1. Don’t expect “normal” work hours

I worked in a 9-5 job for almost 15 years and you get used to “clocking on” and “clocking off”. When you are off work, you go home (or somewhere else) and work takes a backseat until the next work day. Being a freelancer, you have the freedom to plan your own day, your own week, your own month. You are in charge, but you will find that some days you have to work 14 hours, because you might have paid work, you need to quote on upcoming work, you are having lunch with a new connection, you are responding to an existing client, and the list goes on. Some days you won’t have any commitments at all, and it is up to you to make the most of the time. Most of your days will not be from 9 to 5, because you are no longer in a normal job. You are taking charge and creating opportunities, which leads me to….

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New Pluralsight Course: Crafting a Brand for Growth and Prosperity

I am a geek. I like writing code, I like new toys, I like fast cars, and I like knowing how they work. I take iPhones apart to fix them and to see how they are put together. I am a geek. However, I am also a freelancer and sole proprietor of my little company that does everything from writing articles, to author Pluralsight courses to provide software development consultancy services. How do I find clients, and how do they find me? In part in comes down to my personal brand; the “Lars Klint factor” some might say.

Personal branding is the practice of people marketing themselves and their careers as brands.

And that is exactly what I do. I market myself in order to open doors and opportunities. Being independent means that I am responsible for both winning the work in the first place, and then delivering it too. Having a strong personal brand means that I don’t have to be constantly fight to persuade people I can do a particular piece of work. It gives me a leg up in a very competitive market.

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Scandinavia 2017 and HoloLens

For the last couple of years I have done the yearly pilgrimage to NDC Oslo in June. This is still the best developer conference I have ever been a part of. And guess what? I get to go again this year. I have been fortunate enough to be selected to participate in this amazing event again, and I can’t wait.

Because my heritage is Danish and all of my family is still in the old motherland, I usually combine it with a visit to my family and a holiday. This year I thought I would get a bit more out of the trip and organised both private and public workshops and presentations in Scandinavia.

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Using the HoloToolkit for HoloLens

This article was first posted on gooroo.io

Developing applications and experiences for HoloLens is not hard to get started with, but after you have started a number of projects and worked through the same setup and plumbing a few times, you wish there was an easier way to do it. Well, there is! Created by the team that produced Fragments and Young Conker, the HoloToolkit is a collection of scripts and components intended to accelerate the development of holographic applications targeting Windows Holographic.

The toolkit is all free and comes in two varieties: one for Visual Studio and one for Unity 3D. Developing for HoloLens means spending a LOT of time in the Unity editor, and the HoloToolkit is a simple .unitypackage file you can download and import into your Unity project.

Import Custom Package

 

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Updating Website Performance with Cloudflare

As some of my readers know I am co-host of the podcast The Dane & The Pain, a weekly show on tech, life and my co-host’s beard. As our show grows, the traffic to the website increases and being a tech show we wanted to make sure we follow the latest web standard to a certain degree. I don’t mean go all NSA proof and fine tune every single thing, but rather have a good set of practices in alignment with the current industry benchmarks. To be honest I am okay with spy agencies getting unencrypted access to my joke of the week.

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Podcasting – Why Bother?

I have been toying with the idea to make the podcast I co-host (The Dane & The Pain) a weekly regular show, for some time. Going independent means that I can allow myself a little bit of time to dedicate to the project. So I have. And I love it.

I caught up with a friend this week and among other things he asked “Why do you bother doing a podcast and why so often?” With the latter part of the question, he was referring to our decision to do a weekly show. And it is a question I have been asked in other contexts and in other ways. So here is why.

Podcast Mic

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Pluralsight Course – Enterprise Data Encryption with Azure Revealed

A couple of months ago I was in London for NDC, and besides doing two workshops (one privately and one at NDC), two talks at NDC, hosting the evening event on the Thursday night, presenting at PubConf on the Friday night, I also managed to record three courses for Pluralsight in their “Play by Play” format. Before I get to the actual courses, let me explain the concept.

How The Sausage is Made

As with any other course being published in Pluralsight, there is a relatively extensive and thorough proposal process preceding the recording. For each play by play a full proposal that outlines the concept, modules, demos and overall approach needs to be completed and approved by the Pluralsight content managers. The content manager is the person that understands the material in the current catalog on the website and knows if this particular proposal will be a good fit.

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Lenovo Yoga Book – A New Dimension

As most of you know, I talk a bit about about Lenovo hardware, for better or for worse. I don’t work for them, and I don’t get paid for anything I do with them. I do spend my own cash on hardware occasionally and sometimes they shout me hardware of some kind. It is a great relationship, but these words, and any other you might read from me, are my own. I am not bound by contracts, promises etc. So with that out of the way, let’s turn our attention to the task at hand (cause it does actually fit in one hand): The Lenovo Yoga Book.

Yoga Book

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